Growth Marketing Lead, Japan

About the Role

<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.</span></p></div><p><strong>The community you will join: </strong><strong><br></strong></p> <p>At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies.&nbsp;</p> <p>&nbsp;</p> <p><strong>The difference you will make:&nbsp;</strong></p> <p>As Growth Marketing Lead, you’ll have a unique opportunity to shape Airbnb’s growth narrative in Japan. You’ll be the champion for Growth Marketing channels, translating strategic vision into actionable plans and flawless execution. You’ll identify and prioritize high-impact opportunities, manage complex cross-functional projects, and collaborate with global and regional teams. Your leadership will ensure not only the ongoing success of our core marketing programs, but also the discovery of new areas of growth for your market.</p> <p><strong>Your responsibilities:</strong></p> <ul> <li>Develop and Execute Growth Marketing Strategies: Identify and incorporate local nuances to infuse authentic local flavor into Growth Marketing initiatives, ensuring strategies are tailored to resonate with local cultures, preferences, and market conditions.</li> <li>Cross-Functional Leadership: Build strong relationships with regional and global teams, setting and managing expectations effectively to deliver measurable business impact. Establish and optimize operating rhythm and ways of working.</li> <li>Project Management

Key Responsibilities

• 1

  Lead end-to-end design process from discovery and research to high-fidelity delivery.

• 2

  Conduct user research, usability testing, and synthesize insights into design decisions.

• 3

  Build and maintain cohesive design systems and component libraries.

• 4

  Collaborate closely with PMs and engineers to ship experiences users love.

• 5

  Ensure designs meet accessibility standards (WCAG AA).

• 6

  Present work clearly and iterate rapidly based on stakeholder feedback.

Requirements

• 4+ years of professional UX/UI design experience.
• Strong portfolio demonstrating complex, end-to-end product design.
• Expert proficiency in Figma (or equivalent design tools).
• Experience with user research methodologies and usability testing.
• Understanding of front-end development constraints (HTML/CSS awareness).

Skills Required

How The Selection Process Works

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