Head of Growth Marketing, Asia

About the Role

<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.</span></p></div><p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>The Community You Will Join:&nbsp;</strong></span></p> <p>At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies.&nbsp;</p> <p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>The Difference You Will Make:</strong></span></p> <p>As Head of Growth Marketing, Asia, you will play a critical role in shaping Airbnb’s growth strategy across the region by leading market insights, building regional capabilities, and managing a growing team across key markets including Japan, Korea,&nbsp; India, and Southeast Asia.</p> <p>This role sits at the intersection of market strategy, organizational leadership, and cross-functional collaboration. You will identify growth opportunities across Asia’s diverse markets, guide regional strategies, and partner closely with global and regional teams to ensure initiatives are tailored to local needs and scaled effectively.</p> <p>You will be instrumental in building Asia-specific capabilities, including creative and execution models such as regional pods, and advancing an AI-first approach to marketing and localized asset development. You will also play a key role in aligning efforts across the Asia hub in Singapore, global teams, and country-level stakeholders.</p> <p>Success in thi

Key Responsibilities

• 1

  Lead end-to-end design process from discovery and research to high-fidelity delivery.

• 2

  Conduct user research, usability testing, and synthesize insights into design decisions.

• 3

  Build and maintain cohesive design systems and component libraries.

• 4

  Collaborate closely with PMs and engineers to ship experiences users love.

• 5

  Ensure designs meet accessibility standards (WCAG AA).

• 6

  Present work clearly and iterate rapidly based on stakeholder feedback.

Requirements

• 4+ years of professional UX/UI design experience.
• Strong portfolio demonstrating complex, end-to-end product design.
• Expert proficiency in Figma (or equivalent design tools).
• Experience with user research methodologies and usability testing.
• Understanding of front-end development constraints (HTML/CSS awareness).

Skills Required

How The Selection Process Works

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