Head of Government Relations & Policy Campaigns, Italy

About the Role

<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.</span></p></div><p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>The Community You Will Join:</strong></span></p> <p>Airbnb’s public policy team exists to further the interests of our community of hosts and guests with politicians, regulators, opinion leaders and others who shape the political and legal context for our business, helping them to understand the significant social and economic contributions of our platform. Across the EMEA region, we are engaged in well over a hundred local conversations and negotiations with governments big and small.&nbsp; We engage governments at local, regional and national levels directly and also use innovative advocacy and partnership strategies that actively involve our community and our stakeholders in making the case for fair, progressive home sharing rules and travel affordability..&nbsp;</p> <p><strong>The Difference You Will Make</strong></p> <p>The Head of Government Relations and Policy Campaigns, Italy is responsible for developing and executing fully integrated Policy strategic engagement plans in the region and leading the local team, under the direction of the Director of Public Policy and Campaigns, EMEA. The successful candidate will use all available strategies, informed by data and insights, that aims to protect and further the legitimacy of Airbnb and our community.</p> <p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>A Typical Day:&nbsp;</strong></span></p> <p><strong>Leadership: </str

Key Responsibilities

• 1

  Develop and execute data-driven marketing campaigns across owned, paid, and earned channels.

• 2

  Own content strategy — blog, social, email, video — aligned to brand and growth goals.

• 3

  Analyze campaign performance and optimize based on KPIs and attribution data.

• 4

  Collaborate with product and design teams on GTM strategies and launches.

• 5

  Lead SEO/SEM strategy and manage advertising budgets efficiently.

• 6

  Build and maintain relationships with media, analysts, and influencers.

Requirements

• Bachelor's in Marketing, Communications, or related field.
• 3+ years of B2B or B2C marketing experience at a tech company.
• Proficiency in marketing analytics tools (GA4, Mixpanel, Amplitude).
• Strong writing and storytelling skills.
• Experience with marketing automation platforms (HubSpot, Marketo).

Skills Required

How The Selection Process Works

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